Yuengling

I like Yuengling. "I'll have a Lager," is all you need to say at the bar to be served Yuengling. It makes no difference that lager is actually a style of beer. There are many lagers, but only one Lager--Yuengling. And now comes word that Yuengling is about to become the largest American-owned brewery.

At my old agency, we had the opportunity to compete for the Yuengling advertising business. We did not end up winning, but it did afford me the chance to learn a lot about the history and legacy of the Pottsville, PA brewery, as well as the beer industry as a whole. Without going into all the details, all you need to know about Yuengling beer is that the quality of the beer is the number one priority of Dick Yuengling and his team. While other brewers spread their wings, criss-crossed the country and made their beers a household name, Yuengling slowly crept up and down the east coast under the radar to most. Today, though, I know people in California who would die to have a Yuengling Lager or Black and Tan. Unfortunately, West Virginia is about as far west as Yuengling will be going for a while. The philosophy of Dick Yuengling is to not compromise quality for quantity. It's a philosophy that makes Yuengling one of the best beers available.

If you haven't had chance to sample all the brews in the Yuengling portfolio, then do yourself a favor and do so. Aside from Lager, my favorite has to be the Chesterfield Ale. It is delicious. While other brewers have more choices of beer to choose from, and beers that are very good I might add, nothing will ever compare with Yuengling.